And it shows in our performance, our business goals, our open culture and the willingness to take risks.This story revolves around a village girl, Pilu, who loves to sing folk songs. Their experience, diversity, commitment, passion and determination inspire us to go beyond. Our leaders are the north to our compass. Our advanced technological backbone sits at the heart of our operations, driving our ability to innovate. Because the extra mile is where the magic happens.Įntertaining consumers 24x7 in varied languages through different platforms across innumerable geographies is no mean feat. Because together, we aspire to be extraordinary, not as a goal, but as the standard. In everything we do, we dare to not only be better than before, but also bigger and bolder. ZEE, today, is the global entertainment go-to, with an integrated team creating and serving extraordinary content. Also, drive the execution of the optimization plan.įrom giving India its first private satellite TV channel in 1992, to reaching 1.3 billion viewers around the world through linear and digital platforms. Categorize the links as positive or negative impact links and create action plans around link building or removal. Lead in-depth link analysis by evaluating multiple link data points and properties. Also, drive the execution of optimization plans with the relevant teams. Lead comprehensive technical site audits on desktop and mobile to identify gaps like Multiple Domains correct indexing, AMP pages best practices, page indexing, text to HTML ratio, broken links, etc. Provide competitor backlink analysis and suggest recommendations for internal and external linking along with ensuring outreach execution. Analyze SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights. Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Use inputs from keyword research analysis to employ a bottoms up approach to widen the organic opportunity. Perform detailed keyword research on a regular basis expanding the existing organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets.
Co-ordinate with the Technology, Product, Content, Marketing and Analytics teams to ensure that tasks are completed with valid inputs from all concerned parties. Key responsibility includes bringing in quality Organic traffic & the conversions achieved through the Organic traffic Lead and plan the overall Content Marketing effort, SEO analysis and recommendations Would be responsible for overall Organic traffic growth
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